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  • From Ramp to Real: Sonam Kapoor

    Sonam Kapoor is applauded for her unconventional style; she chose to wear a painstakingly crafted futuristic saari with a metal pallu...

    Saba ChaudryJune 30, 2016
  • Color Crush: Mustard

    PRERTO 11,000/- PKR Bloom Petals Earrings   BURBERRY 32,000/- PKR Tan & Black Sunglasses   NAILS INC 999/- PKR Hampstead Gardens...

    Saba ChaudryJune 30, 2016
  • Menswear for Eid

    Eid is never complete without the classic whites, we have curated 4 different ways to wear white for you this time...

    Uzair AkbarJune 27, 2016
  • Sapphire goes to Africa

    The Sapphire team takes us on a visual trip to Namibian Desert in South Africa, where we see nature’s beauty in...

    Saba ChaudryJune 26, 2016
  • FESTIVE KEY COLOR REPORT S / S’16

    FROST WHITE Balance and purity, is the definition of white. If you’re into this color you know the independence and neutrality...

    Saba ChaudryJune 18, 2016
  • Color Crush: Mint

    AMAYLA JEWELLERY $16 Mint Green Caged Stone Earrings   MAC $16 MAC is Beauty Preening Eyeshadow   KATE SPADE $198 Cedar...

    Saba ChaudryMay 30, 2016
  • The Millennial Man Closet

    Amir Adnan ESCAPE took Amir Adnan away from his strict formal wear to the shores of smart casual, trendy, streetwear for...

    adminMay 30, 2016
  • Best Dressed at Billboard Music Awards 2016

    White is BACK Kelly Rowland in Labourjoisie Kate Beckinsale in Hamel Halsey in Fausto Puglisi   LITTLE Black Dress Jessica Alba...

    Saba ChaudryMay 25, 2016
  • New Age Fashion Marketplace: Fabbitt

    Anush Ammar along with Munib Altaf opened the premium online retail store Fabbitt with a grand celebration. The duo aims to...

    Saba ChaudryMay 11, 2016
  • Trends as seen at FPW16

    We saw some oh-so-lovely trends on the ramp of Fashion Pakistan Week 2016 and some not so great ones too. Here’s...

    Saba ChaudryApril 24, 2016
  • Red Carpet Rockers at PSFW16

    10th PFDC Sunsilk Fashion Week took place earlier this month, and the red carpet witnessed some looks that could kill, while others didn’t quite...

    Saba ChaudryMarch 16, 2016
  • PFDC L’Oreal Bridal Week 2015 Day 1

    The Pakistan Fashion and Design Design collaborated with L’Oreal Pakistan for the fifth time  for PFDC L’Oreal Bridal Week 2015. PFDC L’Oreal...

    Fatemah SajwaniSeptember 22, 2015
  • 5 Affordable Retail Brands for Working Women in Pakistan

    We women know the dilemma of not having enough outfits for the  workplace. Does it  always seem that you’re wearing the...

    Fatemah SajwaniSeptember 14, 2015
  • Flashback Fashion Week – PLBW14

    PFDC L’Oreal Paris Bridal Week 2015 is on its way so we decided to give you guys a Flashback Fashion Week...

    Fatemah SajwaniSeptember 3, 2015
  • Yellow Clothing

    Unfortunately we live in a country where western clothing options are limited for women. So if you are one of the...

    Saba ChaudryAugust 17, 2015
  • Eid-ul-Fitr: 3 Days, 3 Dresses

    We can barely contain our excitement as we write this… Because Eid is here, yay! And we are all going insane...

    Sadaf ChaudhryJuly 16, 2015
  • Meethi Eid Wardrobe

    We all love to stand out from the crowd, don’t we? Eid is one occasion which becomes painfully embarrassing when you...

    Saba ChaudryJuly 13, 2015
  • Eid Lawn Picks

    It wasn’t too long ago when the most renowned Lawn brands launched their Summer/Spring collections 2015 with some gorgeous color palettes,...

    Fatemah SajwaniJuly 8, 2015
  • Absolutely ridiculous looks from Met Gala 2015

    No matter what people say or believe, Riri’s look was  cleverly and originally devised and well suited to the purpose. Think about...

    Saba ChaudryMay 7, 2015
  • Red Carpet Rockers at PSFW15

    8th PFDC Sunsilk Fashion Week took place from 18th till 21st of April 2015, and the red carpet witnessed some looks that could kill, while...

    Saba ChaudryMay 4, 2015