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  • Trends as seen at FPW16

    We saw some oh-so-lovely trends on the ramp of Fashion Pakistan Week 2016 and some not so great ones too. Here’s...

    Saba ChaudryApril 24, 2016
  • Red Carpet Rockers at PSFW16

    10th PFDC Sunsilk Fashion Week took place earlier this month, and the red carpet witnessed some looks that could kill, while others didn’t quite...

    Saba ChaudryMarch 16, 2016
  • PFDC L’Oreal Bridal Week 2015 Day 1

    The Pakistan Fashion and Design Design collaborated with L’Oreal Pakistan for the fifth time  for PFDC L’Oreal Bridal Week 2015. PFDC L’Oreal...

    Fatemah SajwaniSeptember 22, 2015
  • 5 Affordable Retail Brands for Working Women in Pakistan

    We women know the dilemma of not having enough outfits for the  workplace. Does it  always seem that you’re wearing the...

    Fatemah SajwaniSeptember 14, 2015
  • Flashback Fashion Week – PLBW14

    PFDC L’Oreal Paris Bridal Week 2015 is on its way so we decided to give you guys a Flashback Fashion Week...

    Fatemah SajwaniSeptember 3, 2015
  • Yellow Clothing

    Unfortunately we live in a country where western clothing options are limited for women. So if you are one of the...

    Saba ChaudryAugust 17, 2015
  • Eid-ul-Fitr: 3 Days, 3 Dresses

    We can barely contain our excitement as we write this… Because Eid is here, yay! And we are all going insane...

    Sadaf ChaudhryJuly 16, 2015
  • Meethi Eid Wardrobe

    We all love to stand out from the crowd, don’t we? Eid is one occasion which becomes painfully embarrassing when you...

    Saba ChaudryJuly 13, 2015
  • Eid Lawn Picks

    It wasn’t too long ago when the most renowned Lawn brands launched their Summer/Spring collections 2015 with some gorgeous color palettes,...

    Fatemah SajwaniJuly 8, 2015
  • Absolutely ridiculous looks from Met Gala 2015

    No matter what people say or believe, Riri’s look was  cleverly and originally devised and well suited to the purpose. Think about...

    Saba ChaudryMay 7, 2015
  • Red Carpet Rockers at PSFW15

    8th PFDC Sunsilk Fashion Week took place from 18th till 21st of April 2015, and the red carpet witnessed some looks that could kill, while...

    Saba ChaudryMay 4, 2015
  • Make some noise for the Desi Boyz! Hasnain Lehri & Jahan-e-Khalid

    In a sea of faces, it takes something special for someone to stand out. So what is it about these two...

    Saba ChaudryMay 1, 2015
  • Round up of PFWDoha! Day 1

    The 2nd Mercedes-Benz Pakistan Fashion Week Doha was scheduled to take place from 30th April till 1st of May 2015. WATCH THIS SPACE FOR UPDATES AS EACH...

    Saba ChaudryMay 1, 2015
  • Representing Pakistan in the International Woolmark Prize competition

    Sania Maskatiya has been nominated for the second time in a row for the International Woolmark prize, along with Republic by...

    Saba ChaudryApril 29, 2015
  • PSFW15 summed up! Day 4

    8th PFDC Sunsilk Fashion Week was scheduled to take place from 18th till 21st of April 2015, and this is a summary of the...

    Saba ChaudryApril 24, 2015
  • PSFW15 summed up! Day 3 – Voile Shows

    8th PFDC Sunsilk Fashion Week toom place from 18th till 21st of April 2015, and this is a summary of the 3rd day of...

    Saba ChaudryApril 21, 2015
  • PSFW15 summed up! Day 2

    8th PFDC Sunsilk Fashion Week was scheduled to take place from 18th till 21st of April 2015, and this is a summary of the...

    Saba ChaudryApril 20, 2015
  • Authentic Multi Brand Store – La Société

    La Société is a dream come true for luxury shoppers in Pakistan. From shoes, bags and accessories to casual and formal...

    Saba ChaudryApril 20, 2015
  • PSFW15 summed up! Day 1

    8th PFDC Sunsilk Fashion Week was scheduled to take place from 18th till 21st of April 2015, and this is a summary of...

    Saba ChaudryApril 19, 2015
  • Hi Octane by HSY

    Celebrating his 21st year in the fashion industry, HSY showcased his all men collection titled “Hi Octane” at Telenor Fashion Pakistan...

    Saba ChaudryApril 12, 2015