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  • 10 Years of style with FPW2016

      Celebrating 10 years of Style!

    Sidrah AlamSeptember 29, 2016
  • “Zero” doesn’t matter, “Size” does!

      In her latest fashion shoot, Sanam Chaudhri Shiekh casted 6 average Pakistani women, who might not be the “ideal” size, but...

    Saba ChaudryAugust 25, 2016
  • Freedom in Fashion

      From decorating the neighborhood as children to dressing up in green as grown ups, Independence Day celebrations are a must....

    Saba ChaudryAugust 14, 2016
  • The History Collection by CAP

    Something good is bound to come out when six top designers in their respective areas join hands with an organisation to...

    Saba ChaudryAugust 12, 2016
  • Color Crush: Powder Blue

      ICON CLOTHING 5,800/- PKR Chambray Cut Out Shoulder Top   RALPH & RUSSO 193,950/- PKR Eden Heel Pumps in Sky...

    Saba ChaudryAugust 9, 2016
  • Lux Style Awards BEST DRESSED

    From svelte attires to billowy gowns, take cue from these women on how to dress up the right way!

    Saba ChaudryAugust 2, 2016
  • Ramp to Real

    Former Super model Aamina Sheikh’s look was on point at the red carpet of Fashion Pakistan Week 2016 Spring / Summer, she...

    Saba ChaudryJuly 19, 2016
  • London calling! – Fashion Parade London 2016

    FASHION PARADE LONDON 2016 Fashion Parade London has garnered an enviable name amongst desi fashion weeks ever since the inception in...

    Saba ChaudryJuly 19, 2016
  • From Ramp to Real: Sonam Kapoor

    Sonam Kapoor is applauded for her unconventional style; she chose to wear a painstakingly crafted futuristic saari with a metal pallu...

    Saba ChaudryJune 30, 2016
  • Color Crush: Mustard

    PRERTO 11,000/- PKR Bloom Petals Earrings   BURBERRY 32,000/- PKR Tan & Black Sunglasses   NAILS INC 999/- PKR Hampstead Gardens...

    Saba ChaudryJune 30, 2016
  • Menswear for Eid

    Eid is never complete without the classic whites, we have curated 4 different ways to wear white for you this time...

    Uzair AkbarJune 27, 2016
  • Sapphire goes to Africa

    The Sapphire team takes us on a visual trip to Namibian Desert in South Africa, where we see nature’s beauty in...

    Saba ChaudryJune 26, 2016

    FROST WHITE Balance and purity, is the definition of white. If you’re into this color you know the independence and neutrality...

    Saba ChaudryJune 18, 2016
  • Color Crush: Mint

    AMAYLA JEWELLERY $16 Mint Green Caged Stone Earrings   MAC $16 MAC is Beauty Preening Eyeshadow   KATE SPADE $198 Cedar...

    Saba ChaudryMay 30, 2016
  • The Millennial Man Closet

    Amir Adnan ESCAPE took Amir Adnan away from his strict formal wear to the shores of smart casual, trendy, streetwear for...

    adminMay 30, 2016
  • Best Dressed at Billboard Music Awards 2016

    White is BACK Kelly Rowland in Labourjoisie Kate Beckinsale in Hamel Halsey in Fausto Puglisi   LITTLE Black Dress Jessica Alba...

    Saba ChaudryMay 25, 2016
  • New Age Fashion Marketplace: Fabbitt

    Anush Ammar along with Munib Altaf opened the premium online retail store Fabbitt with a grand celebration. The duo aims to...

    Saba ChaudryMay 11, 2016
  • Trends as seen at FPW16

    We saw some oh-so-lovely trends on the ramp of Fashion Pakistan Week 2016 and some not so great ones too. Here’s...

    Saba ChaudryApril 24, 2016
  • Red Carpet Rockers at PSFW16

    10th PFDC Sunsilk Fashion Week took place earlier this month, and the red carpet witnessed some looks that could kill, while others didn’t quite...

    Saba ChaudryMarch 16, 2016
  • PFDC L’Oreal Bridal Week 2015 Day 1

    The Pakistan Fashion and Design Design collaborated with L’Oreal Pakistan for the fifth time  for PFDC L’Oreal Bridal Week 2015. PFDC L’Oreal...

    Fatemah SajwaniSeptember 22, 2015