Coke Studio’s beautiful take on the qawali, Tajdar-e-Haram, has surpassed all records becoming the first Pakistani song to cross one hundred million views on YouTube. Not only that, the music video has received over 5 million engagements and has been viewed in 186 countries around the world.
The Atif Aslam song which opened the eighth season of Coke Studio was an instant hit from the minute it was released.
Over the years, Coke Studio has become a platform for musicians and singers from across. General Manager of Coca-Cola Pakistan, Rizwan U Khan, expressed great joy over this achievement and hoped that more songs will join this league.