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Hum Showcase promises high-octane fashion with its 3rd edition

Pantene HUM Showcase is set to enter its 3rd year with another grand show at Pearl Continental Hotel Karachi from 18th-20th April 2019. Constantly expanding boundaries, HUM Showcase is now considered the benchmark in the categories of pret, couture, high street brands and luxury wear.

Pantene HUM Showcase will kick-start the event timeline with a very exclusive brunch on 17th April 2019, followed by the main show on subsequent days. Powered by TUC and with Fair & Lovely as its beauty partner, Pantene HUM Showcase will feature 21 of the country’s upcoming, young designers as well as long established icons showcasing their unique collections. Showcase also brings to the ramp an exciting mix of local and international models. With veteran industry insiders playing vital roles in this creative endeavor, the 3-day event promises high-end fashion of an extraordinary level as pioneer couturier Rizwan Beyg returns as Show Director, while Raheel Rao, publisher of Pakistan’s leading fashion magazine Diva, acts as Senior Fashion Consultant and Advisor on all things fashion related.

Introducing designer debuts alongside Pakistan’s most celebrated brands, the illustrious lineup includes: Zonia Anwaar, 9Lines, Deepak & Fahad, Emraan Rajput, Hussain Rehar, Image, Jazib Qamar, Jhirki – Block Prints by Wardha Saleem, Khaadi Khaas, Mahgul, Mona Imran, Natasha Kamal, Neelo Allawala, Outfitters, Sublime by Sara Shahid, U & I by Umer and Imrana, Zaheer Abbas, Munib Nawaz, Hassan Shehryar Yasin, Rizwan Beyg and Sana Safinaz.

The 3rd Edition of Pantene HUM Showcase features Team Nabila, N-PRO and NGENTS as the official hair & makeup partners, with backstage management by Production 021. Official photography by Arsalan Bukhari, and DJ Yousuf Kamal will be handling music, while Mind Map Communications will partner on both digital & PR management.

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