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Khadijah Shah Of Elan Gets Backlash Over New ‘Affordable’ Wedding Season Unstitched Range

Designer Khadijah Shah took to twitter to justify her brand Elan’s prices and introduced what she considered was an affordable wedding season collection.

A bit of background: an average bridal costs around Rs300,000 – Rs.500,000

A bit about Pakistan’s middle class community who this range is targeted to: while 24% of the country’s population is living below the poverty line, according to Asian Development Bank’s statistics for 2019, 40% of the population is our country’s middle class whose minimum monthly income is statistically Rs50,000.

It is important to note that an outfit that costs around Rs20,000 is not affordable in a country where the average home is making close to Rs50,000 a month and the local community was quick to point that out:

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