Flamboyant retail & fashion brand Sana Safinaz opened the doors to their new flagship store in Lahore, this is the design duo’s largest stand-alone retail space by far, which houses prêt, luxury prêt, unstitched fabric and accessories range by the coveted brand.
The new outlet is located at 330 Z, Phase 3, DHA, Lahore and is the coveted fashion label’s 14th store nationwide.
Renowned members of the fashion fraternity, press and esteemed media personalities attended the store opening. The highlight of the event was a live unplugged musical performance by one of the best female voices in Pakistan; Zoe Viccaji. The launch was well attended by numerous personalities including entrepreneur Naz Mansha, designers Ali Xeeshan, Yahsir Waheed, Asifa, Khadijah Shah, Maheen Kardar Ali, Maheen Ghani Taseer and Rema Qureshi and models Kanwal Ilyas, Natasha Hussain, Amna Babar, Maham and Fatima.
“We are delighted to launch our largest outlet to date in Pakistan in Lahore, the heart of the Punjab, where our brand has always been met with much appreciation. This new store is in fact a result of popular demand for more brand accessibility in the burgeoning Defence area of Lahore and ensures that our fashion is now available to a wider diversity of people, thereby enabling us as a major retail force, to create and reach out to a wider demographic.” – said Creative Design Head Safinaz Muneer of Sana Safinaz
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Photography Credits: Pinhole Studio