The McDonald’s Fashion Crossover No One Saw Coming
McDonald’s Pakistan on a fashion runway was not on our 2026 bingo card, yet somehow, it worked. At IMA 2026, students from Superior University’s School of Art & Design took inspiration from the Golden Arches, iconic products, unmistakable colours and decades of pop culture appeal to create original fashion collections. The result was bold, playfu
The 'Tamasha' brand, from controversial film Zindagi Tamasha to reality TV's Tamasha Season 5, addresses public scrutiny, affirming their commitment to artistic integrity and impactful storytelling.
The 'Tamasha' project confronts swirling allegations, promising transparency and accountability to address concerns about unfair practices and content ethics, aiming to rebuild trust.