Make the most of the sale season.

There’s no better time to indulge in some retail therapy than now because The Great Winter Sale by IDEAS has gotten even greater with the celebration of GREAT FRIDAY. With FLAT 40% OFF* on thousands of products up for grabs, this is the perfect opportunity to upgrade your winter wardrobe with some of the trendiest, comfiest and warmest of winter clothing. Let us help you navigate through the best steals from #IdeasGreatFriday.

So, are you ready to enter a world of colors, beautiful cuts, excellent fabric and chic designs that are up for grabs this season? Here’s our round-up of some of the best pieces from this GREAT FRIDAY SALE!

Name a more iconic combo to wear on a cold winter day than the khaddar digital printed shirt and dupatta. The material perfectly bears the cold winter wind keeping you warm, comfortable, and in the spotlight. The lovely print and with the pop of color is sure to brighten up your day in those gloomy winter moments. Seriously, who doesn’t like navy and yellow! The shirt is decorated with a classy floral print whereas the sleeves are finished with organza detailing to give a modish look.

Solids are always in style, and this embroidered cambric shirt will add lasting glam to your wardrobe. The pink-and-purple embroidered detailing on the neckline and sleeves give it a chic outlook. Now, it’s FLAT 40% OFF, you must add-to-cart.

This cotton shirt with embroidered and screen printed designs is ideal for a midwinter lunch. The wonderful combination of east and west, this bright pink cambric kurta is a wardrobe classic for anyone with a smart understated fashion style.

Our top pick in two-piece suits is this beautifully illustrated cambric digital print shirt and dupatta with intricately embroidered placket and sherwani collar. Combine it with a pair of colourful cotton cambric trousers and you're all set for those cold afternoon tea parties!

We love the beautiful embroidery and delicate stitching on the neckline and sleeves of this shirt. To bring out the beauty of this simple yet stylish two-piece suit, match it with any shawl in the same colour or a contrasting one.

Add a pop of colour to your outfit with these comfortable mules. The bright hues and the snake print has taken our heart! Pair these comfortable mules with any outfit to amp up an ordinary look.

We’re big on the fact that Ideas has a hand bag for every occasion. Our favorite pick from this sale is this brown tote which can become your next daily favorite. This bag comes with a long belt and 3 small inside partitions. It’s a delicate mix of fashion and function.

This is just an overview of what all will be on sale this Great Friday. Tempted to shop? We are sure you are. So, set your alarms for the 26th of November 2021 and log on to for some great discounts!

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