It's time to stock up on some stylish essentials.

If you are looking to upgrade your look for the summer, here’s your chance to do so. With winter packing up and heading for the hills, the Pakistani summer demands a wardrobe that's light to wear and bright to the eyes. Ideas has the right idea! The Ideas Pakistan Day Sale will go live online on 9th March 2022. It will be exclusively online for the day.

The sale will offer up to 50% off across the categories Gul Ahmed Unstitched, Ideas Pret, Ideas Home, Shoes and Bags, Ideas Man, and Kids. We’re looking at getting our shopping done for the festive season coming up – think Eid ul Fitr or even Eid ul Azha (if you are a super planner like us). Of course, there’s also the upcoming iftar parties to look good for. And dress up the home for! We are sharing some of the things that are on our shopping list:

Women’s Wear

This satin jacquard outfit speaks of spring ever so gently. We love the floral motifs and the green colour. There’s a generous 3 metre shirt so you can have it stitched anyway you like! Either jazz it up with embellishments to wear over Eid or have it stitched as it is for a family Iftar.

And if you are looking for something a little dressier, try this light lavender 3 piece, unstitched lawn outfit with a jacquard dupatta. We love the embroidered, sequenced shirt that gives it an old school festive look that’s always on trend.

Or if you prefer something to wear right off the rack, then Ideas Pret is the one for you.

This jungle themed shirt is just so fun - all the tropical vibes to put you in to a fresh, spring mood! It has a soft collar, a stylized placket with embroidered buttons and low-high back and front combination.

We can’t say we don’t love a good neutral toned shirt and this one ticks all the boxes! We think it works great for a school run or even a casual lunch date with friends.

Shoes & Bags

Accessories are just one of those shopping decisions that can impact your look well beyond the season. We suggest you pieces that will take you from one season to the next.

This lavender Kolhapuri slide is so perfect for the summer. Talk about literally putting a spring in your step. What’s better? It is available in multiple colors for you to pair with your outfits.

And if you are looking for something that's every day chic, we suggest this black pumps. Actually get a couple of neutral shades in the same design to take you through the work week.

This gold clutch, though, is a steal! Get it now before it’s gone because you know this is going to take you through many evening occasions – dinners, festivities, weddings and more!

And if you like something a little bit more demure, this beige bag should do the job too.

Ideas Man

The men folk could literally shop for the whole year during the Pakistan Day Sale at Gul Ahmed (remember, it goes live online on 9th March 2022). There is a wide range of high quality fabrics on sale that you could have stitched and styled to your taste.

Although this 100% leather jacket is an absolute steal! You will definitely regret not getting this stylish jacket if you miss it on sale. No reason why you cannot buy it now and hold on to it for the winter season. You will definitely be looking cooler than everyone else, whether you are on vacation or out and about in your city for the winter. We love the fit too!

You could, of course, stock up on some basic hoodies and jogging pants as well.

Ideas Kids

The Ideas Pakistan Day Sale is is packed with wardrobe choices for the little ones as well. There’s both summer and winter wear to choose from. However, do remember to buy one size up to account for growth spurts.

How adorable is this black outfit with sheep on it! Wish it was in grown sizes too.

We are also digging this whimsical shirt with pink cassette tapes!

Ideas Home

And last but certainly not the least, our homes need to be well dressed too! Particularly in the Ramzan/Eid season where visitors will abound but a good night’s rest will be just as important.

We are going to stick to our favourite florals for a summery look. Here's some of our favorites:

Watch this space for more sale items from

The GulAhmed Pakistan Day Sale comes at a great time - right before the festive season. We're pretty sure we will be getting most of our Ramzan and Eid shopping done well in time (and budget) this time. Remember, it goes live online on 9th March 2022!

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