L’Oréal Professionnel, the world’s leading professional hair brand featured the first & biggest hair ...
L’Oréal Professionnel, the world’s leading professional hair brand featured the first & biggest hair fashion tour in Pakistan this month!
This professional hairdressing event brought together LA FRENCH philosophy, renowned international Ambassador Tarek Rizk from Lebanon, 600 L’Oréal Professionnel stylists, 150 influencers and top education.
Having started in Karachi on 11th February, the tour featured in Lahore on the 13th and concluded the tour in Islamabad on 15th of February 2020 and featured multiple facets – including - discovery, innovation and inspiration via masterclass with Tarek Rizk.
We saw 14 models glide down the runway in all 3 cities with amazing transformations that were chic, trendy - and more importantly, relatable! We could see us donning a few of these colors and cuts ourselves!
The best part? The hair was the star and the new Majirel Glow, a new hair coloration range made sure of that!
Alongside the show, introduced ACCESS - The world’s largest digital learning platform for salon professionals to provide education & training on product launches, digital upskilling, trend discovery, technique mastery and business management.
We were definitely inspired to make a change hair wise!