This week, jeweller Shafaq Habib is on our radar! It’s no secret that the Edition team loves investment pieces so we sat down to talk to the designer behind the brand itself and here’s what she had to say! How did the brand Shafaq Habib come about? I feel
Parey Hut Love is still on our minds, especially the fashion aspect! We picked looks we LOVED from the movie for Zara & Maya and broke them down so you could see them and know which designer was behind each outfit! Maya Ali’s Looks: Casual in a Massimo
Parey Hut Love is still on our minds, especially the fashion aspect! We picked looks we LOVED from the movie for Sheheryar Munawar and broke them down so you could see them and know which designer was behind each outfit! Sheheryar Munawar’s Looks: In a
In just one year, Nada Shah has gone from taking the helm in the Pakistani competitive fashion industry with her Luxury Pret and Semi Formal brand, to coming out with not one, not two but FOUR collections. On the eve of her one year anniversary, Nada talk
MUNIB NAWAZ A cambric sherwani with it’s natural elasticity that will fit you like a glove. Who knew grooms wear could be so versatile! CHARCOAL This is what an immaculately styled man looks like. Love at first sight, we have never seen a retail brand com
Deepak n Fahad’s recent shoot is a true indication that a new supermodel era has begun. Beautifully adorned in the designer duo’s latest bridal collection, we see fresh faces that will be ruling the fashion scene for years to come. The 90’s and 2000’s wer
SOBIA NAZIR “The Mahal” draws inspiration from Hawa Mahal, Jaipur. Swathed in pearls, sequins and delicate embroidery, the collection reflects the architectural details of the heritage sight. FAIZA SAQLAIN “Soz Kesimi” comprised of transluscent stonework
Something good is bound to come out when six top designers in their respective areas join hands with an organisation to memorialise the history of our beloved homeland. Deepak Perwani selected to create scarves that were inspired by Pakistani Cinema, Nigh
FASHION PARADE LONDON 2016 Fashion Parade London has garnered an enviable name amongst desi fashion weeks ever since the inception in 2013, and is considered to be an upscale platform for Asian fashion in London. This year the show featured ten designers.
Eid is never complete without the classic whites, we have curated 4 different ways to wear white for you this time around. Shahnameh TRADITIONAL KURTA – The most basic form of Eid attire is a white kurta, get a plain or self printedkurta. Kurta– PKR 3,795
Following up on his expansion plan, Hassan Sheheryar Yasin recently opened the doors to his first ever store in Karachi at Dolmen Mall. The flagship store has everything from separates to daily wear, formals to semi formals, starting at the minimal price
The new line of kurtis from Essentials by Yasmin Zaman is so lovely and practical that it caught our eye instantly! So we decided to bring it to you as well, so you can grab one too! Check out the full collection here: Steps to Enter: All you have to do i
PFDC L’Oreal Paris Bridal Week 2015 is on its way so we decided to give you guys a Flashback Fashion Week – PLBW14 where we will be showing you our top 3 favorite collections for each of the 3 days of PLBW2014. Day 1 Sania Maskatiya: ‘Ara-Ornaments’ by Sa
Don’t we all love decorating our houses & wearing our national colors on Pakistan’s Independence Day? Yes, we do. Limited edition Azaadi Collection by Yasmin Zaman is the embodiment of our national spirit, which is aimed to make every girl feel voguish on
The 2nd Mercedes-Benz Pakistan Fashion Week Doha was scheduled to take place from 30th April till 1st of May 2015. WATCH THIS SPACE FOR UPDATES AS EACH DAY PASSES BY! Let’s begin the round up of PFWDoha Day 1: Deepak Perwani “New Vintage” collection by De
La Société is a dream come true for luxury shoppers in Pakistan. From shoes, bags and accessories to casual and formal wear for both men and women, this store has it all! Stocking various international brands such as Giorgio Armani, Hugo Boss, Canali, Dol
It seems like Zamzama Mall is turning into a hotspot for designer stores, as one after another opens up. Sofia Naveed Lari, who debuted her design career in 2009, opened the doors to her flagship store in Karachi on the 15th of April 2015. SNL is known fo
Celebrating his 21st year in the fashion industry, HSY showcased his all men collection titled “Hi Octane” at Telenor Fashion Pakistan Week 2015. And boy what a collection it was! Menswear is rarely so sharp in a country such as ours, where men’s fashion
Good, scratch that, great news for fashion stalwarts in Lahore! Acclaimed retail brand Sapphire launched their Flagship store with an exclusive preview and fashion presentation on 10th April. The store is located at: 23-K, Gulberg 3, Lahore, Pakistan and
Designer duo Deepak and Fahad have opened the doors to their first retail outlet situated in Zamzama Mall, Karachi. DnF designer label is primarily known for menswear, but their recent collection titled “Siyaah Sufaid” shows promise and potential for wom
It’s one thing when a designer never fails to impress, another when they keep producing astoundingly creative collections one after another. On day 1 of Telenor Fashion Pakistan Week 2015, Sania Maskatiya showcased her collection titled “Khayat – The Tai
Eulogized furniture & interior brand Home Couture and renowned fashion label MAHGUL revealed their respective Spring Summer collections in an exclusive lifestyle exhibition on 4th April 2015 at the Home Couture flagship store in Lahore. The creative dire
Zara Shahjahan will be showcasing on the final day of Telenor Fashion Pakistan Week 2015 for the first time. Their new luxury prêt line is titled “Forever Boho”, a fusion of fashion, florals and all that’s fun. What to expect from this collection? Western
The Chairman of Fashion Pakistan Council, Sanam Chaudhri will be showcasing her collection titled “Zingara” on Day 2 of Telenor Fashion Pakistan Week 2015. What to expect from the collection? Asymmetrical hemlines paired with cigarette pants and bell bott
The Pink Tree Company by Mohsin Sayeed, Hadia Khan and Sheena Rizvi launched their 2015 Spring/Summer Resort Collection on19th March at The East End, Karachi. The collection spanned across casual day wear, formal evening wear and beachwear lines. Mohsin S
Renowned menswear designer Emraan Rajput has announced the launch of his outlet in Karachi. The designer store will open it’s doors to public on 27th March 2015. Emraan Rajput flagship store will boast a variety of casual and formal outfits for the conte
