Vibrant and classy seems to be the order of the season with collections offering classic designs and patterns.

With the new normal slowly setting in, we see the new trends emerging for the summer season!

This summer is about keeping it casual with an element of chic and confident; be comfy but make it fashion!

Summer is here, and that means you’re going to be spending these long, warm (read: deathly hot) days either by the beach in some exotic destination or indoors with your AC cooling you off. To keep you from being bored or letting the heat get to you, readi

Summer calls for easy dressing and being comfortable yet well put together. Now in this scorching heat, that seems like a task right? WRONG! There’s a chance you’ve ALL gotten and maybe forgotten a white t-shirt at some point in your life! Some of you wea

Feeling the scorching heat of the sun? These 5 home made refreshing drinks will keep you going all day even if it feels like the sun is coming to get you. Mango Smoothie: The King of fruits, mango is available during this time of the year and one drink ca

Here’s all you need to pack before your next trip to the shore!   Sunscreen, obvio This summer heat is a no-go without some heavy-duty coverage, hence, pick a sunscreen which is high intensity, water / sweat resistant with SPF50 or above. We recommend:Ult

It wasn’t too long ago when the most renowned Lawn brands launched their Summer/Spring collections 2015 with some gorgeous color palettes, prints and cuts.  A Pakistani girl’s Eid celebration is never really complete without her Lawn dresses in this heat,

Eulogized furniture & interior brand Home Couture and renowned fashion label MAHGUL revealed their respective Spring Summer collections in an exclusive lifestyle exhibition on 4th April 2015 at the Home Couture flagship store in Lahore.  The creative dire

Telenor Fashion Pakistan Week SS 2015 came to a close on 3rd April and what an ending it was! Shamaeel Ansari’s showcase made up for a fitting finale to a fashion week that was packed with blazing trails of fashion alongside some let down moments by desig

The Pink Tree Company by Mohsin Sayeed, Hadia Khan and Sheena Rizvi launched their 2015 Spring/Summer Resort Collection on19th March at The East End, Karachi. The collection spanned across casual day wear, formal evening wear and beachwear lines. Mohsin S

A five year old has done what our super models couldn’t. Laila Naim, a Pakistani school going child is the current face of Burberry Children S/S 2015 campaign. Burberry is a British luxury brand, which has been casting more and more people from various na