Retail outlets and fashion designers are slowly upping their game through different engagement activities. Almirah held its first ever ‘bloggers meet-up’on 26^th September, where the brand met the bloggers with a 1-on-1 styling sessions with the very vibrant celebrity stylist Ehtesham Ansari.

Almirah, has always been a recurrence of ideas, with unique embellishments and stitching. Their new collection ‘Dervesh’, which was revealed at the occasion, is no different- you can create your own flair, letting you make it exclusive for yourself. This was reflected in a live interactive session by stylist Ehtesham Ansari who showed demonstrations on how Almirah’s pieces can be worn for work, a night soiree or on streets of Paris. The other interesting aspect this session incorporated was that all the bloggers were asked to select two outfits from Dervesh– one being their favorite the other being the least. Ansari then explained to the design team as well as the bloggers, the psychology of personal choices; why a certain color, cut or style attracts a certain personality. This was a very enlightening experience for everyone present.

Brand Manager Almirah, Farah Fateh added, “Our aim is to make Almirah a stand out name for all, we know that fashion is very subjective what catches the eye for one particular person doesn’t for the other. Almirah is proud to offer eye-catching casual and formal dresses since its inception. What makes Almirah edge over the competition is the personal insight and care in each and every design and detail. We, at Almirah promise to bring the best in terms of apparels and we pledge to give you dazzling and elegant looks every season. “

The event’s planning, executing and PR was handled by Moiz Kazmi and team with hors d’oeuvres by Patio and event styling by Drape.

All Photo Credits: Nasir Habib