Fashion

Lifestyle 21 Apr, 2022

The Edition Eid Style Guide 2022

Our guide to looking good this Eid.

Fashion 27 Jan, 2022

Fashion Icons We Lost

These names changed fashion forever.

Lifestyle Updated 11 Oct, 2021

Curiouser and Curiouser - Enhcanted By Esfir's New Collection

Curious Things draws inspiration from Alice in Wonderland

Fashion 26 Sep, 2021

Fashion's Biggest Night (Mare)?

It's not even Kim K's full body mask.

Events 16 Sep, 2021

SoPritti is Back! We Pick Our Fave Pakistani Women At The Show

The Winter Festive edition of SoPritti will take place on 16th October 2021 in Dubai

Fashion Updated 09 Jun, 2021

Slow & Sustainable: Fashion for the Future

Environmentally friendly, but make it fashion

Fashion Updated 19 Apr, 2021

Essential Streetwear Brands

We take a look at which brands should grace your wardrobe.

Fashion 18 Mar, 2021

Hip & Home Grown: Accessories Edition

Lehrpk, Kalm, and Humdum are three of our favourite small, local brands creating sustainable, stylish and versatile accessories!

Updated 04 Mar, 2021

How to Wear the Color(s) of the Year!

There are two colors of the year for 2021!

Fashion 01 Mar, 2021

AYEZA KHAN stuns in Ansab Jahangir Lawn “ZOHA”!

Ansab Jahangir and Zoha Danial – Duo behind the brand hosted an intimate gathering of close family and friends.

Fashion Updated 27 Feb, 2021

Hip and Home-Grown: 3 Clothing Brands We Love!

Don’t shop the hype, shop local!

Fashion Updated 24 Feb, 2021

The Secret Garden - A Look Into Fashion Pakistan Week 2021

Big names and new comers came together for fashion for a cause.

Fashion Updated 23 Feb, 2021

The Glamorous Comeback of Early 2000s Fashion

Back when wearing a Juicy Couture tracksuit became a status symbol, and regardless of Pakistan’s sweltering summer.

Fashion 18 Feb, 2021

Step Into Spring With These Lawn Collections

Vibrant and classy seems to be the order of the season with collections offering classic designs and patterns.

Entertainment Updated 09 Feb, 2021

Akcent Surprises Fans With His South Asian Style

Singer and performer Akcent has been trending on the internet not just for his vocal chops but his fashion choices!

Fashion 06 Feb, 2021

Umsha by Uzma Babar's 'Zeenat' Debuts at Hum Bridal Couture Week

Umsha By Uzma Babar showcases its Luxury Bridal Collection “Zeenat” at Hum Bridal Couture Week ’21

Fashion Updated 27 Jan, 2021

Our Favourite Winter-to-Spring Looks for 2021

With winter's end approaching, some of our favourite style stars have taken it up a notch with their spring fashion!

Entertainment Updated 05 Jan, 2021

Ayesha Omar Shuts Down Online Trolls

Celebrity and fashion icon, Ayesha Omar has just about had it with online trolls criticising women in Pakistan.

News 30 Dec, 2020

Pierre Cardin: Fashion Pioneer Behind PIA Uniform Passes Away

The legendary French fashion designer passed away at 98 on Tuesday in Neuilly near Paris.

Beauty Updated 29 Dec, 2020

Lip Balms for Winter

Staying moisturised in winter is key, especially to fight off any dry skin problems and look fresh!

Fashion 26 Dec, 2020

The Current Winter Style Trends

This year we’re noticing a lot of celebrities adopting their signature winter style staple!

Beauty Updated 18 Dec, 2020

Trend Alert: Lipsticks for Winter

Whether we want to keep it bold or subtle for the season, here are the tones trending for winter!

Fashion 27 Nov, 2020

All That’s New & Great from GulAhmed Ideas

Fashion gurus today rave about adding a pop of color into your wardrobe mix!

Entertainment Updated 27 Nov, 2020

Model Halima Aden Quits Fashion Over Beliefs

Supermodel Halima Aden has reportedly quit runway modelling amid talks that it goes against her views and beliefs.

Fashion 23 Nov, 2020

Shamaeel Ansari Showcases Rich Culture Through Fashion

Shamaeel Ansari's dedication to projecting rich Turkish culture through her work results in a beautiful collection!

Fashion 09 Nov, 2020

Pakistan’s Biggest Fashion Sale: 11.11 Sale by GulAhmed Ideas

Pakistan’s Biggest Fashion Sale, 11.11 Sale by GulAhmed Ideas offers fantastic discounts to fashion lovers!

Lifestyle 31 Oct, 2020

Temperatures Fall, Style Rises. Don’t Let These Get Away

Fill your carts at #TheGreatWinterSale!

Fashion 26 Oct, 2020

Celebshop: A Celebrity Handpicked Boutique

Celebshop is a first of its kind online platform which brings you the best in fashion, lifestyle and beauty.

Lifestyle Updated 12 Oct, 2020

The Colour Trends for Fall

Read some of our favourite colours for autumn, whether it be for fashion, makeup or aesthetics.

Fashion 22 Sep, 2020

Timeless Fashion Trends That We Keep Recreating

In Pakistan, fashion is recreated every 20 years or so. Here are a few timeless trends that keep making their stylish comeback!