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A fragrance to suit every mood

Over the years, the Pakistani consumer has come to trust Ideas by Gul Ahmed as a brand that truly reflects what they want, and the quality they deserve. Ideas stores across the nation have become focal points for our shopping experiences, and more recently with the spike in online shopping so has www.gulahmedshop.com

Building on their lifestyle range, Ideas has forayed into fragrances. They will be available in stores and online from today, 15th June onwards (just in time for Father’s Day). We got a sneak peek into the range for men and women. And we’re giving you a head start on what’s good!

For the Gentlemen


The beautiful black bottle already makes it a stunner for us – great look for the dresser and compact enough to take on trips too. This distinctly masculine fragrance seems to have a bit of a feisty spirit to it with top notes of pink pepper, orange, and bergamot. The base notes are balsam (a personal favorite), cedar wood, and amber. We’re seeing this being a top choice for young professionals who love a good time on their days off.

Power Marine

Ripe with the top notes of lemon, orange, and bergamot, the fresh vibe of this perfume has a distinctly nautical vibe to it. With base notes of amber and sandalwood, we love the earthiness of the fragrance. Definitely a fragrance for the men who enjoys the great outdoors, while looking and feeling great!


This fragrance exudes authority and is sure to make a statement in any room. The old-school black and gold hues on the bottle give it an old-world charm. The mandarin, bergamot, and pepper top notes give it that strong masculine aura. Combine that with the suede notes on a base of cypress and incense, and we have a modern classic in the making, ladies and gentlemen. We see this on a man who has lived a full life and continues to inspire those around him.


Now, this is a really unique fragrance! It’s fresh and energetic while still holding on to that quintessential scent of a man. The heart notes of bay leaf and jasmine blend with the grounded base of ambergris, patchouli, and oak moss. An absolute choice for the men who like to win in all walks of life.

For The Ladies


A fruity and floral fragrance, Poem is exactly what the name says – a breezy, expression of young femininity captured in its Asian floral scent and encapsulated in the prettiest of bottles. This is definitely one for the young and young at heart ladies. What a lovely addition it will make to our fragrance collection.


This just may be our favorite one from the fragrance range by Ideas. It is just so fun! And we can definitely see it as part of our daily summer vibe. The white and gold bottle is giving us young, princess feels too. The fragrance itself is a floral, fruity bouquet of damask rose, pink peony, peach, peach, and apricot and topped with a top note of fresh Sicilian mandarin. This heavenly combination sits beautifully on a base of musk.

Spring Times

The femininity of this fragrance is just so alluring. The bottle encapsulates the essence of spring and the fragrance manifests it. The top and heart notes present a floral mix of freesia, tuberose, violet, peony, lily, lilac, geranium, and jasmine. But it’s not all floral and feminine, the base notes of sandalwood, patchouli, and musk give it the depth of a classic fragrance.

Velvet Majestic

A sensual treat, this fragrance exudes a subtle seductive quality. It has a luxurious feel that is balanced by fresh, floral, and fruity notes. The pomegranate top note gives it that exquisite, Oriental feel that just transports you to a magical space. The frangipani and aquatic notes give it that quintessential tropical warmth. This one is definitely for the lady who lives well and loves to travel!

Remember, this exquisite range of fragrances by Ideas is available online at www.gulahmedshop.com and at your nearest Ideas store. Make sure to pick one for your dad for Father’s Day!

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