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Designer Khadijah Shah took to twitter to justify her brand Elan’s prices and introduced what she considered was an affordable wedding season collection. A bit of background: an average bridal costs around Rs300,000 – Rs.500,000 A bit about Pakistan’s mid

Designer Khadijah Shah took to twitter to justify her brand Elan’s prices and introduced what she considered was an affordable wedding season collection.

A bit of background: an average bridal costs around Rs300,000 – Rs.500,000

A bit about Pakistan’s middle class community who this range is targeted to: while 24% of the country’s population is living below the poverty line, according to Asian Development Bank’s statistics for 2019, 40% of the population is our country’s middle class whose minimum monthly income is statistically Rs50,000.

It is important to note that an outfit that costs around Rs20,000 is not affordable in a country where the average home is making close to Rs50,000 a month and the local community was quick to point that out:

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