The store launch was attended by the who's who of Karachi

Having established itself as one of Pakistan’s foremost brands for luxury pret and bespoke bridals, Farah Talib Aziz has launched an all new flagship store in Karachi. The store opened it’s opulent doors on the evening of 29th September 2021 in Karachi.

The launch comes at the brink of the festive winter and wedding season. The designer has two festive collections out – Leelah, Wedding Wear and Mayna, Luxe Pret. These are in addition to a large variety of formals and pret-a-porter suitable for formal, festive occasions. The store is also home to exclusive Farah Talib Aziz accessories and newly launched menswear line. Sprawled over 5 storeys, the flagship store is currently hosting a ‘Jaipur & Co’ jewelry pop up store as well.

The launch event was attended by the city’s who’s who of the entertainment and fashion industry. Ayesha Omar, Sharmila Faruqui, Areeba Habib, Alizeh Pasha, Safina Behroze, Rubina Ashraf and many more were in attendance at the event.

The country’s leading fashion and lifestyle journalists and influencers were also in attendance including Maliha Rehman, Faiza Lakhani, Sumbul Tabani, Fatima Hasan and Anusha Bawany.

It was refreshing to see a social event so tastefully organized, with adequate SOPs in place. The cool white interior juxtaposed was the perfect canvas for FTA’s colourful collections.

The store is located in Block 4, Clifton and reinforces Farah Talib Aziz as high-end couture label that creates luxe classic pieces which serve as cherished legacies. Since it’s opening in 2006, Farah Talib Aziz has gone from Karachi to Lahore, and worldwide via their website and become a much-celebrated name in fashion. We are excited to see the brand expanding into accessories and menswear with the launch of the flagship store.

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